15 years producing across film, commercial, interactive, and immersive media. Now building at the intersection of storytelling and AI, where the next decade of content gets made.
I lead Sawhorse's company-wide AI strategy, media creation, tooling, and process automation, and produce brand and film-marketing work for Coca-Cola, Warner Bros, NBCU, Sony, and Fortnite. Campaigns for One Battle After Another and Sinners earned a 2026 Drum Awards EMEA Grand Prix Finalist and six category wins, on a perfect on-time, on-budget record.
View Case Studies →Developed an end-to-end AI media production process for Microsoft, creating photorealistic "AI Personas," AI-generated spokespeople used to reimagine internal product storytelling at scale. Led a multi-award-winning team through simultaneous R&D and live production.
View Case Study →Co-founded an AI startup building professional-grade creative pitch decks using generative AI. Received the USC Spark Award from the Center for Generative AI & Society. Collaborated with stakeholders from Microsoft and Mozilla to drive strategic growth.
View Case Study →A 90s found-footage horror short made entirely with generative AI inside a 48-hour window, and a Selected Finalist in Runway's Gen:48 competition. Built on one creative idea: turn AI's 2024 weaknesses, its warping and inconsistency, into the film's genre and style.
View Case Study →Delivered a $4 million immersive art museum and nightclub hybrid, the largest of its kind in China at the time, from concept to launch in 7 months. Managed a global team across China, the USA, and Europe spanning XR technology, holographic tech, construction, IT, and gallery curation.
Produced national and international commercial campaigns across beauty, tech, and consumer brands.
Produced 8 feature films with Academy Award-winning filmmakers and nominated talent, with budgets ranging from $150K to $2.5M.
I've spent fifteen years making things: feature films, commercials, immersive installations, interactive experiences, and AI-generated media. The thread through all of it is the same: take a complex creative vision, build the team and systems to execute it, and deliver something people actually care about.
I've produced 8 features with Academy Award-winning filmmakers, served as Chief Producer of the largest immersive art museum in China, co-founded an award-winning AI startup, and now lead company-wide AI strategy and operations at Sawhorse, the Telly Awards Production Company of the Year 2025, producing for Microsoft, Google, Coca-Cola, and Warner Bros. That work spans AI enablement and adoption across teams and program management of cross-functional, multi-vendor productions. I also build hands-on, not just direct: I have shipped a retrieval-augmented (RAG) news application with LlamaIndex, OpenAI, and Pinecone.
I teach production at USC's School of Cinematic Arts, where my courses integrate AI, emerging technologies, and innovative workflows into the craft of filmmaking.
I'm based in the San Francisco Bay Area, and I'm interested in the people and companies defining how AI reshapes creative production. If that's what you're building, I'd like to talk.
Based in the San Francisco Bay Area. Open to roles at the intersection of creative production and AI.